Flyer Printing (Full Color Options)

Professional flyer printing is one of the fastest ways to promote an event, drive local traffic, announce a sale, or introduce a product. Whether you’re handing them out, placing them in-store, inserting them into packages, or using them as mailers, full color flyers create a sharp, credible first impression that feels real in the customer’s hands.

Choose from one-sided or double-sided full color printing, a wide range of flyer sizes, and multiple paper stocks and finishes to match your campaign goals—budget-friendly for high-volume distribution or premium for high-end branding.

Full Color Flyer Printing Options (CMYK / “4-Color”)

Most full color flyer printing is produced using CMYK (Cyan, Magenta, Yellow, and Black) — commonly called “4-color printing.” In print terminology, you may see color options written like 4/0 or 4/4:

• 4/0 (Full Color Front / Blank Back) – Best for simple promotions, handouts, and budget-friendly runs.
• 4/4 (Full Color Front & Back) – Ideal when you need more space for menus, maps, schedules, pricing, or multiple offers.
• 1/0 or 1/1 (Black Only) – A cost-effective option for text-forward layouts and internal use.

(“4/4” is often called “four over four,” meaning full CMYK color on both sides.)

Popular Flyer Sizes

Picking the right flyer size helps you control cost, readability, and distribution method. Common sizes include:

• 4" × 6" – Compact handouts, street team promos, counter displays.
• 5" × 7" – Event flyers, promotions with a little more breathing room.
• 5.5" × 8.5" – “Half-sheet” flyers: versatile, easy to hand out, great for menus and inserts.
• 8.5" × 11" – Standard full-page flyer for maximum visibility.
• 11" × 17" – Mini-posters and window/door flyers (availability may vary).
• Custom sizes – Available for unique campaigns, special folds, or standout formats.

Paper Stock Options (Text vs Cover)

Paper choice affects how your flyer feels, how it handles, and how “premium” it reads. Two common categories: Text (lighter, great for bulk) and Cover (thicker cardstock feel). Note: the same “lb” number can feel different depending on whether it’s Text or Cover.

• Text weights (e.g., 80lb, 100lb, 130lb text) – Ideal for large-volume flyer campaigns and easy stacking/handouts.
• Cover weights (e.g., 100lb, 130lb cover) – More rigid and premium; great for higher-end promos, take-home menus, and brand pieces.
• Uncoated stocks – Best if customers will write on the flyer (appointments, coupons, notes).
• Silk / satin – A refined middle ground: smooth, professional, and less glare than high gloss.

Coating & Lamination Options (Durability + Feel)

Coatings and laminations can improve durability (scuff resistance, reduced fingerprints) and elevate the look. Common upgrades include:

• Aqueous (AQ) coating – Smooth protection with good rub/scuff resistance for everyday flyers.
• UV coating – Harder, glossier protection; excellent for high-wear handling and “pop.”
• Matte lamination – Sleek, modern, and reduces glare; great for readability.
• Soft-touch lamination – Velvet-like feel for premium brand presentation.

Premium Upgrades That Make Flyers Stand Out

Want a flyer that doesn’t get tossed? Add tactile or visual finishes that people notice instantly:

• Spot UV – Gloss accents on specific areas (logos, photos, headlines) for contrast and impact.
• Foil stamping – Metallic or colored foil for luxury shine and attention-grabbing highlights.
• Embossing / debossing – Raised or pressed texture for a high-end, tactile feel.
• Die cutting – Custom shapes that break the “standard rectangle” look.
• Rounded corners – Clean, finished look with less corner wear.

Common Uses for Full Color Flyers

• Event promotion (concerts, openings, classes, workshops)
• Retail sales, coupons, and limited-time offers
• Restaurant flyers, takeout menus, and inserts
• Real estate flyers and open-house handouts
• Local service marketing (fitness, salons, home services)
• Trade shows, street teams, and direct handouts

Print Tips for Better Results

• Use bleed for designs that print to the edge (ask if you’re unsure).
• Choose 4/4 if you have multiple offers, a menu, a map, or a schedule.
• Pick uncoated if you want customers to write on it.
• Go thicker (cover stock) when you want a premium “keep it” piece.
• Add Spot UV or soft-touch when you want the flyer to feel expensive without changing the whole design.

Frequently Asked Questions

What does 4/0 or 4/4 mean in flyer printing?

4/0 means full CMYK color on the front and blank on the back. 4/4 means full CMYK color on both sides.

What is the best paper for flyers?

For high-volume distribution, text weights are popular. For a more premium, sturdy feel, choose cover stock. Uncoated is best when you need to write on the flyer.

Should I choose coating or lamination?

Coatings add protection and improved appearance; UV is typically harder and glossier, while AQ is a common everyday protective finish. Lamination adds a more substantial, premium feel—especially matte or soft-touch.

Need help choosing the right flyer setup? Tell us how you plan to distribute your flyers and what you want them to achieve, and we’ll recommend the best size, stock, print option, and finish for your budget.