Die Cut Flyer Printing (Custom Shaped Flyers)

Die cut flyer printing turns a standard handout into a standout brand piece by cutting your flyer into a custom shape. Instead of a basic rectangle, your flyer can be precision-trimmed into circles, ovals, rounded corners, leaf shapes, half-circle “tab” designs, and countless custom outlines—making your message more noticeable, more memorable, and far more likely to be kept.

Custom shaped flyers work especially well for promotions that need instant attention: product launches, retail specials, event announcements, menus, seasonal campaigns, real estate marketing, and in-store displays. When the shape reinforces the message, your flyer stops feeling like “paper” and starts feeling like a branded object.

What Is Die Cut Flyer Printing?

Die cutting is a finishing process that uses a custom cutting form (a “die”) to cut printed sheets into a specific shape. Unlike simple trimming, die cutting follows an outline—so your flyer can be cut to match logos, icons, product silhouettes, badges, tags, or any custom contour you can design.

Most Popular Die Cut Flyer Shapes

These are the most commonly requested (and proven-to-sell) shapes for die cut flyers—great for SEO because customers search for them by name:

Classic Shapes (High Volume, High Impact)

• Circle flyers (perfect for logos, food promos, “badge” style offers) :contentReference[oaicite:1]{index=1}
• Oval flyers (softer look, strong for beauty, wellness, boutiques) :contentReference[oaicite:2]{index=2}
• Rounded corner flyers (premium feel, less “cheap handout” vibe) :contentReference[oaicite:3]{index=3}
• Leaf shape (great for eco brands, landscaping, natural products) :contentReference[oaicite:4]{index=4}
• Half-circle side / tab shape (ideal for callouts, menus, “peek-a-boo” layouts) :contentReference[oaicite:5]{index=5}

Retail & Promo Shapes (Designed to Grab Attention)

• Starburst / “splat” / burst shapes (perfect for SALE, NEW, LIMITED TIME, coupon-style offers) :contentReference[oaicite:6]{index=6}
• Droplet / teardrop shapes (clean, modern, great for beverage or beauty promos) :contentReference[oaicite:7]{index=7}
• Tag shapes (hang-tag inspired, great for price callouts and product highlights) :contentReference[oaicite:8]{index=8}
• Bottle shapes (bars, beverage brands, mixers, kombucha, CBD alternatives, etc.) :contentReference[oaicite:9]{index=9}
• Ticket / voucher shapes (events, raffles, promos, “bring this in” campaigns)
• Speech bubble shapes (social-first brands, announcements, fun promo tone)

Brand & Industry Shapes (When You Want the Flyer to “Match the Product”)

• House / home silhouette (real estate, contractors, home services)
• Shield / badge shapes (security, automotive, gyms, “certified” messaging)
• Heart shapes (weddings, Valentine’s promos, nonprofits, special occasions) :contentReference[oaicite:10]{index=10}
• Hexagon / geometric shapes (modern techy feel, premium layout possibilities)
• Arrow / pointer shapes (directional promos, “this way” or “scan here” emphasis)

Door Hangers (A High-ROI Die Cut Flyer Format)

Door hangers are essentially die cut flyers built for local marketing—cut with a hanger hole/slit to fit on door knobs. Popular sizes include 3.5" × 8.5" (very common) and 4.25" × 11" (often considered the standard). :contentReference[oaicite:11]{index=11}

Printing Options (Full Color, One-Sided or Two-Sided)

• Full Color (CMYK) Single-Sided (4/0) – Great for quick promos and handouts
• Full Color (CMYK) Double-Sided (4/4) – Best when you need room for details, menus, maps, or multiple offers
• Black & White – Budget-friendly for text-forward flyers

Best Paper Stocks for Die Cut Flyers

Die cut flyers work best on sturdier stocks that cut cleanly and feel premium in-hand. Popular choices include:

• 14pt cardstock (great balance of quality and cost) :contentReference[oaicite:12]{index=12}
• 16pt cardstock (thicker, higher-end feel) :contentReference[oaicite:13]{index=13}
• Uncoated stocks (natural feel, easy to write on)
• Gloss / matte coatings (cleaner handling and stronger color pop) :contentReference[oaicite:14]{index=14}
• Soft-touch / silk-style finishes (luxury feel when you want “keep-worthy” marketing)

Optional Upgrades That Pair Perfectly With Die Cutting

• Spot UV – highlight logos, headlines, and product images
• Foil stamping – metallic or colored foil for high-end shine
• Embossing / debossing – tactile depth that makes the flyer feel expensive
• Rounded corners – cleaner feel and less edge wear :contentReference[oaicite:15]{index=15}

Common Uses for Die Cut Flyers

• Retail promotions and product highlights
• Event flyers, VIP invites, and ticket-style announcements
• Restaurant promos (specials, seasonal items, new menu drops)
• Real estate marketing (open houses, featured listings)
• Trade shows and handouts that actually get kept
• In-store campaigns and point-of-sale callouts (burst shapes, tags, wobblers-style visuals)

Artwork Setup Tips (So Your Shape Prints Perfectly)

• Provide a vector cutline for the die shape (AI/PDF/EPS recommended)
• Use bleed for any background colors/images that reach the edge
• Keep text inside a safe zone so nothing trims off
• Avoid tiny spikes and ultra-thin “needle” shapes (they can be fragile in handling)
• If your shape is complex, we can recommend tweaks that cut cleaner and look better

Why Die Cut Flyers Convert Better

Die cut flyers outperform standard rectangles because the shape forces attention. It breaks the pattern. It invites touch. It feels intentional. When your flyer looks like a brand asset—not a generic handout—people keep it longer, and your message gets more chances to work.

Want help choosing the best shape? Tell us what you’re promoting (event, product, sale, menu, real estate, etc.) and we’ll recommend the shape, size, stock, and finish that gets the most attention for your budget.